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Cultural fluency in nearshore customer service
Cultural fluency is no longer a soft skill that companies hope for; it is a necessity. In cross-border operations, it…
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Operational efficiency that customers can feel
On the West Coast, people don’t talk about efficiency unless it breaks. When things work, they just move on with…
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Nearshore teams that feel like next door
I’ve been thinking a lot about how distance has started to mean something different in service work. From California, the…
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Identifying friction across customer service operations
The East Coast moves with a particular kind of energy, the kind you feel when you step out of Penn…




