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Aligning CX strategy with business growth
I’ve spent most of my career working with organisations that thought they were scaling, when in reality they were simply…
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Customer service models for regulated industries
I have spent most of my career working with organisations that operate under pressure, scrutiny, and regulation. As a Nearshore…
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Managing operational risk in customer support
Customer support today operates under intense pressure. Regulatory expectations are higher, customers are less forgiving, and operational complexity has increased…
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Coaching beyond average handle time
Customer experience teams operate under constant pressure to move faster. As interaction volumes rise and expectations continue to climb across…
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Choosing a BPO partner without the buzzwords
Coming out of UCLA, I expected growth conversations to sound smarter than they usually do in real life. What I…
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When a small company needs a bigger service
Growth rarely arrives politely. It shows up through more emails, more tickets, more questions, and more pressure on teams that…
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The cost of complicated CX procedures
Complicated customer experience doesn’t usually start with bad intentions. It starts with good teams adding layers, approvals, scripts, and safeguards…
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Cultural fluency in nearshore customer service
Cultural fluency is no longer a soft skill that companies hope for; it is a necessity. In cross-border operations, it…
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Operational efficiency that customers can feel
On the West Coast, people don’t talk about efficiency unless it breaks. When things work, they just move on with…
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Nearshore teams that feel like next door
I’ve been thinking a lot about how distance has started to mean something different in service work. From California, the…
Alejandra Moreno
Alejandra is a Nearshore BPO expert passionate about CX services in USA and Latin America, helping international companies to understand the new wave of technology and BPO Services.
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bilingual support BPO Services BPO Strategy call center teams Cultural Alignment in Outsourcing customer expirience strategy customer service customer support hospitality call center Mexico operations nearshore customer support Nearshore teams operational performance spanish-speaking customer support support operations
