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The cost of complicated CX procedures
Complicated customer experience doesn’t usually start with bad intentions. It starts with good teams adding layers, approvals, scripts, and safeguards…
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Cultural fluency in nearshore customer service
Cultural fluency is no longer a soft skill that companies hope for; it is a necessity. In cross-border operations, it…
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Operational efficiency that customers can feel
On the West Coast, people don’t talk about efficiency unless it breaks. When things work, they just move on with…
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Nearshore teams that feel like next door
I’ve been thinking a lot about how distance has started to mean something different in service work. From California, the…
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Identifying friction across customer service operations
The East Coast moves with a particular kind of energy, the kind you feel when you step out of Penn…
Alejandra Moreno
Alejandra is a Nearshore BPO expert passionate about CX services in USA and Latin America, helping international companies to understand the new wave of technology and BPO Services.
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automotive industry bilingual support Bilingual Support from Costa Rica BPO Services customer in automotive industry customer support expand operations to Mexico financial operations hospitality brands live messaging managing seasonal demand nearshore customer support nearshore partner right nearshore partner Seasonal demand
