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When a small company needs a bigger service
Growth rarely arrives politely. It shows up through more emails, more tickets, more questions, and more pressure on teams that…
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The cost of complicated CX procedures
Complicated customer experience doesn’t usually start with bad intentions. It starts with good teams adding layers, approvals, scripts, and safeguards…
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Cultural fluency in nearshore customer service
Cultural fluency is no longer a soft skill that companies hope for; it is a necessity. In cross-border operations, it…
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Operational efficiency that customers can feel
On the West Coast, people don’t talk about efficiency unless it breaks. When things work, they just move on with…
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Nearshore teams that feel like next door
I’ve been thinking a lot about how distance has started to mean something different in service work. From California, the…
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Identifying friction across customer service operations
The East Coast moves with a particular kind of energy, the kind you feel when you step out of Penn…
Alejandra Moreno
Alejandra is a Nearshore BPO expert passionate about CX services in USA and Latin America, helping international companies to understand the new wave of technology and BPO Services.
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automotive industry BPO Services compliance risk contact centers customer in automotive industry customer support expand operations to Mexico managing seasonal demand nearshore operations nearshore partner regulated environments Reshaping Cost Efficiency right nearshore partner Seasonal demand telecom brands
